Large format action for Desigual facade
Objectives
To turn the Desigual Flagship Store in Madrid into a high-impact communication medium, capable of:
- Maximizing brand visibility in a strategic urban environment
- Transforming the physical space to enhance the message
- Reinforcing branding through an attractive and memorable large-format intervention
Project delivered
The production and installation of a large-format textile canvas was carried out, transforming the store facade into a powerful visual element.
The project required rigorous prior work by CeGe’s specialized large-format team, which developed the entire technical and production process to guarantee a high-quality finish.
The result is a striking visual intervention that turns the building into a powerful advertising medium, allowing campaigns to be communicated, the message to be transmitted and the brand identity to be reinforced with maximum visibility.
