Automated catalog bicycle accessories
Trek is a company that has gone from making bicycles by hand to having a large industry dedicated to the production of components and accessories with an extensive catalog of products.
They needed an InDesign add-on that would allow them to easily page the catalog from the database of their product management system.
The previous process was chaotic, since it involved passing the data from one file to another successively, and each change in the offer (prices, new products …) again originated an equally complex process, with multiple errors and with an enormous dedication in time.
The proposed new catalog automation service has been adapted to your existing product database system. The process of creating and updating current catalogs is very agile, since all pages of the catalogs are automatically paginated in Indesign and the updates are automatic and without errors.
The creation time of each catalog has been reduced from 5 months to 30 days. Catalogs have been included in several new languages for export and 200 extra pages of technical details that until now were unthinkable for the resources that would have been needed.
Trek has managed to reduce its launching times, significantly lower its final production and production costs, and above all increase its sales thanks to having catalogs much more oriented to its markets and customers.