Miele POS space at MediaMarkt
Objectives
In large retail environments, where many products compete for attention, having a dedicated space helps increase visibility and strengthen brand presence within the store.
The aim of this project was precisely to create a distinctive touchpoint for Miele at MediaMarkt, taking its products out of the general shelving area and grouping them together in a branded micro-space.
As well as strengthening the brand, a dedicated space allows several products to be presented together and improves their visibility at the point of purchase decision.
Project implementation
Our POS specialists developed the project from start to finish, from the design and development of the unit through to its installation in store.
The proposal creates an island display area designed to showcase six products, differentiating them from the general shelving.
The unit combines an internal metal structure with wood finishes and a warm lighting system, creating a visible and recognisable display within the store environment. The installation also incorporates the brand communication elements and a wood-effect floor vinyl, adding visual continuity and greater warmth to the space.
An end-to-end POS project delivering a solution tailored to the real retail environment.
