POS Display & Sample Book for Roca
Objectives
To create a POS display and sample unit capable of presenting the collection of woods for bathroom furniture, as well as the different finishes, in an attractive and functional way, integrating everything into a single display.
The project needed to facilitate the selection of woods and finishes in showrooms and selected stores, while maintaining brand consistency and adapting to different markets. For this reason, it had to be produced in 2 languages.
Project delivered
We designed and produced a POS sample display that combines two tactile experiences.
On the one hand, it incorporates physical wood samples for bathroom furniture, allowing users to directly experience the materials and finishes.
On the other, it integrates a fan-shaped sample set produced using TECNIcart printing technology, capable of reproducing colours and textures with a high level of fidelity.
The project involved the comprehensive coordination of the different production phases: packaging design and production, printing, finishing, placement of the physical samples and preparation of the units for distribution.
A project where design, production and technology turn a product sample into a brand experience.
