Signage for 3 Stands at MWC’26
Objectives
The agency TEDEU commissioned us to handle the signage for the stands of three of their clients: AT&T, Cassava, and Nscale.
The objectives we address in projects for large trade fairs are:
- To have everything ready for all brands on the opening day of the event.
- To convey the agency’s creative designs with quality and impact, since each stand is, in itself, an important element of brand communication and an invitation to enter and learn more about it.
The Project
CeGe’s large-format and signage team worked with the client’s design team to adapt the creative elements to the signage and then produce and install them.
The main challenge has been to produce and assemble a wide variety of elements (printed textile banners, vinyls, glass for windows, large format signage, PVC 3D lettering…) in just a few hours, in three different spaces and coordinating all delivery and assembly timelines.
