{"id":10519,"date":"2021-03-11T15:37:25","date_gmt":"2021-03-11T14:37:25","guid":{"rendered":"https:\/\/cegeglobal.com\/blog\/est-il-possible-dintegrer-la-production-limpression-et-lexpedition-ain-de-reduire-les-couts-et-la-complexite-du-processus\/"},"modified":"2021-10-19T13:40:54","modified_gmt":"2021-10-19T11:40:54","slug":"integrer-production-impression-expedition","status":"publish","type":"post","link":"https:\/\/cegeglobal.com\/fr\/blog\/integrer-production-impression-expedition\/","title":{"rendered":"Print Management: les avantages d’int\u00e9grer la production, l\u2019impression et l’exp\u00e9dition"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Est-il possible d\u2019int\u00e9grer la production, l’impression et l’exp\u00e9dition a fin de r\u00e9duire les co\u00fbts et la complexit\u00e9 du processus ?<\/strong><\/h2>

La gestion de la production, de l’impression<\/strong> et de la distribution des supports marketing<\/strong> est complexe, consomme de nombreuses ressources et comporte un grand nombre de co\u00fbts cach\u00e9s.<\/p>

Les \u00e9quipes marketing sont souvent amen\u00e9es \u00e0 se concentrer sur la cr\u00e9ation de valeur pour leur entreprise et manquent de temps et de connaissances sur les technologies disponibles. La pression sur les d\u00e9lais d’ex\u00e9cution, le besoin de g\u00e9n\u00e9r un meilleur service \u00e0 des co\u00fbts comp\u00e9titifs, exigent une nouvelle \u00e9tape dans le processus d’achat et de gestion du mat\u00e9riel promotionnel.<\/p>

Cette gestion peut n\u00e9cessiter l’identification des fournisseurs les plus appropri\u00e9s pour chacun des produits ou services. Ainsi que de la coordination de toutes les phases de production, de contr\u00f4le de qualit\u00e9, de stockage et de distribution ult\u00e9rieure au client final. Toutes ces phases doivent \u00eatre prises en compte en fonction de la n\u00e9cessit\u00e9 du contr\u00f4le de la marque – le Brand Control<\/em> –<\/em> et des co\u00fbts associ\u00e9s tout au long du processus.<\/p>

On peut simplifier cette situation complexe gr\u00e2ce \u00e0 ce que l’on appelle traditionnellement la gestion de l’impression<\/strong> ou la gestion d\u00e9l\u00e9gu\u00e9e de la production.<\/p>

\u00a0<\/p>

Pourquoi est-il n\u00e9cessaire pour une grande entreprise d’unifier les processus de gestion et d\u2019achats des imprim\u00e9s ? Quelles sont les phases pour r\u00e9ussir cette unification ?<\/strong><\/h2>

La gestion de l’impression<\/strong> augmente la comp\u00e9titivit\u00e9 des entreprises tout en r\u00e9duisant les d\u00e9lais de time to market<\/em>. Elle permet d’aligner les processus internes et externes et de g\u00e9rer plus efficacement la production et la distribution de supports marketing. Le tout en assurant des \u00e9conomies \u00e0 toutes les \u00e9tapes du processus ! En mettant en \u0153uvre cette solution, les entreprises gagnent du temps pour se concentrer sur l’innovation et la cr\u00e9ativit\u00e9 de leur business.<\/p>

Pour une mise en \u0153uvre correcte, un audit du processus en cours doit \u00eatre effectu\u00e9, suivi de la normalisation des mat\u00e9riaux et d’une refonte des processus internes et de la relation avec les agences ou d\u00e9partements cr\u00e9atifs.<\/p>

La deuxi\u00e8me phase consiste \u00e0 mettre en place un portail de gestion de contenu marketing reli\u00e9 \u00e0 l’ERP de l’entreprise. Ce portail permettra de centraliser, syst\u00e9matiser ou automatiser les processus traditionnels pour rendre le processus beaucoup plus efficace.<\/strong> Un bon processus d’int\u00e9gration<\/em> permet de r\u00e9ussir la transition entre l’ancien et le nouveau mod\u00e8le de gestion.<\/p>

7 avantages tangibles pour les d\u00e9partements de Marketing et d’Achats :<\/strong><\/h2>
  1. Une comp\u00e9titivit\u00e9 accrue<\/strong>. En r\u00e9duisant consid\u00e9rablement le temps de production et de distribution, le flux de travail est optimis\u00e9 et les d\u00e9lais de mise sur le time to market<\/em>.<\/li>
  2. La rationalisation des processus. <\/strong>L’\u00e9limination des processus sans valeur ajout\u00e9e, la r\u00e9duction des processus administratifs internes et l’unification de la gestion des fournisseurs offrent aux organisations d\u00e9centralis\u00e9es une meilleure autonomie et efficacit\u00e9.<\/li>
  3. Une r\u00e9duction drastique des co\u00fbts. <\/strong>L\u2019\u00e9limination des processus de faible valeur fait place \u00e0 des \u00e9conomies imm\u00e9diates. En outre, un syst\u00e8me d’impression \u00e0 la demande – Print on Demand<\/em> – peut \u00eatre mis en place pour r\u00e9duire les stocks de documents imprim\u00e9s et \u00e9liminer les co\u00fbts de leur obsolescence.<\/li>
  4. Un interlocuteur unique. <\/strong>Il garantit et g\u00e8re l’ensemble du processus pour garantir que 100% des \u00e9tapes sont align\u00e9es et qu’il n’y aura pas de surprise de derni\u00e8re minute.<\/li>
  5. Transparence. <\/strong>En centralisant l’ensemble du processus, les rapports de gestion sont g\u00e9n\u00e9r\u00e9s par unit\u00e9 commerciale, centre de co\u00fbt et type de produit, ce qui permet un contr\u00f4le et une analyse exhaustifs des co\u00fbts.<\/li>
  6. Respect de l’environnement<\/strong>. C’est un processus beaucoup plus \u00e9cologique<\/strong> : les quantit\u00e9s \u00e0 imprimer sont adapt\u00e9es, le transport est r\u00e9duit et les produits obsol\u00e8tes sont \u00e9limin\u00e9s. De plus, en optant pour des entreprises qui proposent une fabrication locale et des papiers et technologies \u00e9cologiques, l’impact sur l’environnement est minimis\u00e9 davantage.<\/li>
  7. Strat\u00e9gie omnicanale. <\/strong>La centralisation de l’information produit permet l’int\u00e9gration des canaux de vente, de gestion, de communication et de marketing.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Est-il possible d\u2019int\u00e9grer la production, l’impression et l’exp\u00e9dition a fin de r\u00e9duire les co\u00fbts et la complexit\u00e9 du processus ? La gestion de la production, de l’impression et de la distribution des supports marketing est complexe, consomme de nombreuses ressources et comporte un grand nombre de co\u00fbts cach\u00e9s. Les \u00e9quipes marketing sont souvent amen\u00e9es \u00e0 […]<\/p>\n","protected":false},"author":6,"featured_media":14184,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[156,41,112,113,60],"tags":[],"class_list":{"0":"post-10519","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-gestion-fr","8":"category-marketing","9":"category-print-management","11":"category-rsc-sostenibilidad"},"acf":[],"yoast_head":"\nAvantages d'int\u00e9grez la production, l'impression et l'exp\u00e9dition<\/title>\n<meta name=\"description\" content=\"La gestion de l\u2019impression fait gagner du temps aux entreprises, en leur laissant du temps pour se concentrer sur l'innovation et leur business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cegeglobal.com\/fr\/blog\/integrer-production-impression-expedition\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avantages d'int\u00e9grez la production, l'impression et l'exp\u00e9dition\" \/>\n<meta property=\"og:description\" content=\"La gestion de l\u2019impression fait gagner du temps aux entreprises, en leur laissant du temps pour se concentrer sur l'innovation et leur business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cegeglobal.com\/fr\/blog\/integrer-production-impression-expedition\/\" \/>\n<meta property=\"og:site_name\" content=\"CeGeGlobal\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-11T14:37:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-19T11:40:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cegeglobal.com\/wp-content\/uploads\/2020\/09\/shutterstock_744938788.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"334\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Montse Tarridas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Montse Tarridas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cegeglobal.com\\\/fr\\\/blog\\\/integrer-production-impression-expedition\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cegeglobal.com\\\/fr\\\/blog\\\/integrer-production-impression-expedition\\\/\"},\"author\":{\"name\":\"Montse Tarridas\",\"@id\":\"https:\\\/\\\/cegeglobal.com\\\/fr\\\/#\\\/schema\\\/person\\\/2a657ad362f3dc71b2a0f9da480f6f68\"},\"headline\":\"Print Management: les avantages d’int\u00e9grer la production, l\u2019impression et l’exp\u00e9dition\",\"datePublished\":\"2021-03-11T14:37:25+00:00\",\"dateModified\":\"2021-10-19T11:40:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cegeglobal.com\\\/fr\\\/blog\\\/integrer-production-impression-expedition\\\/\"},\"wordCount\":754,\"publisher\":{\"@id\":\"https:\\\/\\\/cegeglobal.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/cegeglobal.com\\\/fr\\\/blog\\\/integrer-production-impression-expedition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cegeglobal.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/shutterstock_744938788.jpg\",\"articleSection\":[\"Gestion\",\"Marketing\",\"Print Management\",\"Print Management\",\"RSC y Sostenibilidad\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cegeglobal.com\\\/fr\\\/blog\\\/integrer-production-impression-expedition\\\/\",\"url\":\"https:\\\/\\\/cegeglobal.com\\\/fr\\\/blog\\\/integrer-production-impression-expedition\\\/\",\"name\":\"Avantages d'int\u00e9grez la production, l'impression et l'exp\u00e9dition\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cegeglobal.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cegeglobal.com\\\/fr\\\/blog\\\/integrer-production-impression-expedition\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cegeglobal.com\\\/fr\\\/blog\\\/integrer-production-impression-expedition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cegeglobal.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/shutterstock_744938788.jpg\",\"datePublished\":\"2021-03-11T14:37:25+00:00\",\"dateModified\":\"2021-10-19T11:40:54+00:00\",\"description\":\"La gestion de l\u2019impression fait gagner du temps aux entreprises, en leur laissant du temps pour se concentrer sur l'innovation et leur business.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cegeglobal.com\\\/fr\\\/blog\\\/integrer-production-impression-expedition\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cegeglobal.com\\\/fr\\\/blog\\\/integrer-production-impression-expedition\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/cegeglobal.com\\\/fr\\\/blog\\\/integrer-production-impression-expedition\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cegeglobal.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/shutterstock_744938788.jpg\",\"contentUrl\":\"https:\\\/\\\/cegeglobal.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/shutterstock_744938788.jpg\",\"width\":500,\"height\":334,\"caption\":\"automatizaci\u00f3n publicaciones financieras\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cegeglobal.com\\\/fr\\\/blog\\\/integrer-production-impression-expedition\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/cegeglobal.com\\\/fr\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Print Management: les avantages d’int\u00e9grer la production, l\u2019impression et l’exp\u00e9dition\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cegeglobal.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/cegeglobal.com\\\/fr\\\/\",\"name\":\"CeGeGlobal\",\"description\":\"Soluciones integrales para departamentos de marketing y ventas\",\"publisher\":{\"@id\":\"https:\\\/\\\/cegeglobal.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cegeglobal.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/cegeglobal.com\\\/fr\\\/#organization\",\"name\":\"CeGeGlobal\",\"url\":\"https:\\\/\\\/cegeglobal.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/cegeglobal.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cegeglobal.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/logo_CeGe-1.svg\",\"contentUrl\":\"https:\\\/\\\/cegeglobal.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/logo_CeGe-1.svg\",\"width\":285.86,\"height\":77.69,\"caption\":\"CeGeGlobal\"},\"image\":{\"@id\":\"https:\\\/\\\/cegeglobal.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cegeglobal.com\\\/fr\\\/#\\\/schema\\\/person\\\/2a657ad362f3dc71b2a0f9da480f6f68\",\"name\":\"Montse Tarridas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9c4580606788f2fc79ddddc0ab4b698caaa6f93c3355640d448fe476ae9b86a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9c4580606788f2fc79ddddc0ab4b698caaa6f93c3355640d448fe476ae9b86a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e9c4580606788f2fc79ddddc0ab4b698caaa6f93c3355640d448fe476ae9b86a?s=96&d=mm&r=g\",\"caption\":\"Montse Tarridas\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Avantages d'int\u00e9grez la production, l'impression et l'exp\u00e9dition","description":"La gestion de l\u2019impression fait gagner du temps aux entreprises, en leur laissant du temps pour se concentrer sur l'innovation et leur business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cegeglobal.com\/fr\/blog\/integrer-production-impression-expedition\/","og_locale":"fr_FR","og_type":"article","og_title":"Avantages d'int\u00e9grez la production, l'impression et l'exp\u00e9dition","og_description":"La gestion de l\u2019impression fait gagner du temps aux entreprises, en leur laissant du temps pour se concentrer sur l'innovation et leur business.","og_url":"https:\/\/cegeglobal.com\/fr\/blog\/integrer-production-impression-expedition\/","og_site_name":"CeGeGlobal","article_published_time":"2021-03-11T14:37:25+00:00","article_modified_time":"2021-10-19T11:40:54+00:00","og_image":[{"width":500,"height":334,"url":"https:\/\/cegeglobal.com\/wp-content\/uploads\/2020\/09\/shutterstock_744938788.jpg","type":"image\/jpeg"}],"author":"Montse Tarridas","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Montse Tarridas","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cegeglobal.com\/fr\/blog\/integrer-production-impression-expedition\/#article","isPartOf":{"@id":"https:\/\/cegeglobal.com\/fr\/blog\/integrer-production-impression-expedition\/"},"author":{"name":"Montse Tarridas","@id":"https:\/\/cegeglobal.com\/fr\/#\/schema\/person\/2a657ad362f3dc71b2a0f9da480f6f68"},"headline":"Print Management: les avantages d’int\u00e9grer la production, l\u2019impression et l’exp\u00e9dition","datePublished":"2021-03-11T14:37:25+00:00","dateModified":"2021-10-19T11:40:54+00:00","mainEntityOfPage":{"@id":"https:\/\/cegeglobal.com\/fr\/blog\/integrer-production-impression-expedition\/"},"wordCount":754,"publisher":{"@id":"https:\/\/cegeglobal.com\/fr\/#organization"},"image":{"@id":"https:\/\/cegeglobal.com\/fr\/blog\/integrer-production-impression-expedition\/#primaryimage"},"thumbnailUrl":"https:\/\/cegeglobal.com\/wp-content\/uploads\/2020\/09\/shutterstock_744938788.jpg","articleSection":["Gestion","Marketing","Print Management","Print Management","RSC y Sostenibilidad"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/cegeglobal.com\/fr\/blog\/integrer-production-impression-expedition\/","url":"https:\/\/cegeglobal.com\/fr\/blog\/integrer-production-impression-expedition\/","name":"Avantages d'int\u00e9grez la production, l'impression et l'exp\u00e9dition","isPartOf":{"@id":"https:\/\/cegeglobal.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cegeglobal.com\/fr\/blog\/integrer-production-impression-expedition\/#primaryimage"},"image":{"@id":"https:\/\/cegeglobal.com\/fr\/blog\/integrer-production-impression-expedition\/#primaryimage"},"thumbnailUrl":"https:\/\/cegeglobal.com\/wp-content\/uploads\/2020\/09\/shutterstock_744938788.jpg","datePublished":"2021-03-11T14:37:25+00:00","dateModified":"2021-10-19T11:40:54+00:00","description":"La gestion de l\u2019impression fait gagner du temps aux entreprises, en leur laissant du temps pour se concentrer sur l'innovation et leur business.","breadcrumb":{"@id":"https:\/\/cegeglobal.com\/fr\/blog\/integrer-production-impression-expedition\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cegeglobal.com\/fr\/blog\/integrer-production-impression-expedition\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/cegeglobal.com\/fr\/blog\/integrer-production-impression-expedition\/#primaryimage","url":"https:\/\/cegeglobal.com\/wp-content\/uploads\/2020\/09\/shutterstock_744938788.jpg","contentUrl":"https:\/\/cegeglobal.com\/wp-content\/uploads\/2020\/09\/shutterstock_744938788.jpg","width":500,"height":334,"caption":"automatizaci\u00f3n publicaciones financieras"},{"@type":"BreadcrumbList","@id":"https:\/\/cegeglobal.com\/fr\/blog\/integrer-production-impression-expedition\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cegeglobal.com\/fr\/home\/"},{"@type":"ListItem","position":2,"name":"Print Management: les avantages d’int\u00e9grer la production, l\u2019impression et l’exp\u00e9dition"}]},{"@type":"WebSite","@id":"https:\/\/cegeglobal.com\/fr\/#website","url":"https:\/\/cegeglobal.com\/fr\/","name":"CeGeGlobal","description":"Soluciones integrales para departamentos de marketing y ventas","publisher":{"@id":"https:\/\/cegeglobal.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cegeglobal.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/cegeglobal.com\/fr\/#organization","name":"CeGeGlobal","url":"https:\/\/cegeglobal.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/cegeglobal.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/cegeglobal.com\/wp-content\/uploads\/2020\/01\/logo_CeGe-1.svg","contentUrl":"https:\/\/cegeglobal.com\/wp-content\/uploads\/2020\/01\/logo_CeGe-1.svg","width":285.86,"height":77.69,"caption":"CeGeGlobal"},"image":{"@id":"https:\/\/cegeglobal.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/cegeglobal.com\/fr\/#\/schema\/person\/2a657ad362f3dc71b2a0f9da480f6f68","name":"Montse Tarridas","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/e9c4580606788f2fc79ddddc0ab4b698caaa6f93c3355640d448fe476ae9b86a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e9c4580606788f2fc79ddddc0ab4b698caaa6f93c3355640d448fe476ae9b86a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9c4580606788f2fc79ddddc0ab4b698caaa6f93c3355640d448fe476ae9b86a?s=96&d=mm&r=g","caption":"Montse Tarridas"}}]}},"_links":{"self":[{"href":"https:\/\/cegeglobal.com\/fr\/wp-json\/wp\/v2\/posts\/10519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cegeglobal.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cegeglobal.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cegeglobal.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/cegeglobal.com\/fr\/wp-json\/wp\/v2\/comments?post=10519"}],"version-history":[{"count":0,"href":"https:\/\/cegeglobal.com\/fr\/wp-json\/wp\/v2\/posts\/10519\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cegeglobal.com\/fr\/wp-json\/wp\/v2\/media\/14184"}],"wp:attachment":[{"href":"https:\/\/cegeglobal.com\/fr\/wp-json\/wp\/v2\/media?parent=10519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cegeglobal.com\/fr\/wp-json\/wp\/v2\/categories?post=10519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cegeglobal.com\/fr\/wp-json\/wp\/v2\/tags?post=10519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}