{"id":11125,"date":"2021-05-21T00:31:07","date_gmt":"2021-05-20T22:31:07","guid":{"rendered":"https:\/\/cegeglobal.com\/blog\/comment-le-print-management-gestion-de-limpression-et-le-print-on-demand-impression-a-la-demande-rendent-la-gestion-des-campagnes-publicitaires-plus-efficace\/"},"modified":"2021-06-12T00:28:37","modified_gmt":"2021-06-11T22:28:37","slug":"print-on-demand-campagnes-publicitaires","status":"publish","type":"post","link":"https:\/\/cegeglobal.com\/fr\/blog\/print-on-demand-campagnes-publicitaires\/","title":{"rendered":"Le Print Management pour mener des campagnes publicitaires"},"content":{"rendered":"\t\t
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L’externalisation des processus d’impression ne repr\u00e9sente pas seulement une am\u00e9lioration de l’efficacit\u00e9 dans les organisations. Les entreprises les plus avanc\u00e9es Print Management<\/b> apportent \u00e9galement des solutions technologiques telles que des plateformes d’impression \u00e0 la demande<\/strong>, qui facilitent le travail des \u00e9quipes des diff\u00e9rents services (Marketing, Achats, Conception…)<\/p>\n

Dans un contexte o\u00f9 le travail est de plus en plus d\u00e9centralis\u00e9 (et \u00e0 distance !), ces nouvelles solutions permettent de relever les principaux d\u00e9fis des \u00e9quipes : la communication et la coordination.<\/p>\n

Dans la vid\u00e9o d’aujourd’hui, Maria Sed\u00f3 – Market Development Manager chez CeGe – d\u00e9taille les avantages de la plate-forme Marketing Asset Platform (MAP)<\/a>, qui apporte des solutions \u00e0 ces d\u00e9fis. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ci-dessous, vous trouverez la transcription de la vid\u00e9o.<\/p>

Montse Tarridas: On note une tendance croissante \u00e0 travailler de mani\u00e8re d\u00e9centralis\u00e9e et m\u00eame \u00e0 distance. Cela implique \u00e9videmment de nouveaux d\u00e9fis pour les \u00e9quipes et les organisations. Maria, quels sont ces d\u00e9fis?<\/p>

Maria Sed\u00f3: Le principal d\u00e9fi est la communication et la coordination entre les \u00e9quipes. Les \u00e9quipes deviennent de plus en plus petites, elles ont de plus en plus de t\u00e2ches administratives et le time to market (d\u00e9lai de mise sur le march\u00e9) est de plus en plus exigeant. La technologie est la solution \u00e0 tous ces d\u00e9fis.<\/p>

MT: Que pourrait apporter CeGe \u00e0 cet \u00e9gard?<\/p>

MS: Llevamos muchos a\u00f1os trabajando con equiMS: Nous travaillons avec des \u00e9quipes qui g\u00e8rent des campagnes marketing depuis de nombreuses ann\u00e9es et, \u00e0 partir de notre exp\u00e9rience, nous avons d\u00e9velopp\u00e9 notre propre portail d’actifs marketing (MAP). Depuis cette plate-forme marketing, on peut g\u00e9rer les documents imprim\u00e9s les plus courants (flyers, catalogues, PLV…). Le d\u00e9partement des achats peut y demander des devis. Et \u00e0 partir de cette m\u00eame plate-forme, les graphistes eux-m\u00eames ou les agences peuvent r\u00e9aliser des retouches et des mises en page, en communication directe avec notre studio: cela permet une r\u00e9ponse tr\u00e8s rapide et sans erreur.<\/p>

Le MAP comprend des rapports sp\u00e9cifiques pour les diff\u00e9rents d\u00e9partements et dispose d’une section distribution et logistique.<\/p>

Ainsi, tous les services concern\u00e9s disposent d’informations mises \u00e0 jour et en temps r\u00e9el. Cette solution raccourcit le time to market (<\/em>d\u00e9lai de mise sur le march\u00e9) et permet \u00e0 toutes les \u00e9quipes de travailler \u00e0 distance, permettant une \u00e9conomie significative en ressources de gestion interne.<\/p>

MT: Autrement dit, tous les services (Marketing, Achats, Conception…) travaillent sur la m\u00eame plate-forme, ils peuvent donc \u00eatre au courant de tous les projets. Cela semble assez complexe ! Est-il difficile d’installer une solution comme celle-ci dans une entreprise?<\/p>

MS: Pas du tout. En r\u00e9alit\u00e9, sa mise en \u0153uvre peut prendre 4 \u00e0 6 semaines. Elle est \u00e9galement tr\u00e8s facile \u00e0 utiliser pour tous les utilisateurs, suite \u00e0 une br\u00e8ve formation, car elle est tr\u00e8s conviviale.<\/p>

La plate-forme MAP est \u00e9galement tr\u00e8s flexible, nous pouvons l’adapter aux besoins de chacun des clients, tant en esth\u00e9tique qu’en contenu. Et elle est compatible avec n’importe quel syst\u00e8me ou ERP dont dispose l’entreprise.<\/p>

MT: Un monde de nouvelles possibilit\u00e9s s’ouvre\u2026 Je suppose que le mieux serait de pouvoir la voir de pr\u00e8s, non?<\/p>

MS: Bien s\u00fbr, nous serons heureux de faire des d\u00e9monstrations \u00e0 tous les int\u00e9ress\u00e9s et nous vous invitons \u00e0 nous les demander, c’est la meilleure fa\u00e7on de voir comment elle fonctionne et ce qu’elle peut apporter.<\/p>

\u00a0<\/p>

D\u00e9couvrez comment le Print Management<\/a> peut vous aider \u00e0 optimiser vos campagnes publicitaires, en augmentant la productivit\u00e9 de vos \u00e9quipes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

L’externalisation des processus d’impression ne repr\u00e9sente pas seulement une am\u00e9lioration de l’efficacit\u00e9 dans les organisations. Les entreprises les plus avanc\u00e9es Print Management apportent \u00e9galement des solutions technologiques telles que des plateformes d’impression \u00e0 la demande, qui facilitent le travail des \u00e9quipes des diff\u00e9rents services (Marketing, Achats, Conception…) Dans un contexte o\u00f9 le travail est de […]<\/p>\n","protected":false},"author":6,"featured_media":14156,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[62,113],"tags":[],"class_list":["post-11125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-print-management"],"acf":[],"yoast_head":"\nLe Print Management pour mener des campagnes publicitaires - CeGeGlobal<\/title>\n<meta name=\"description\" content=\"Le Print Management en entreprise peut \u00eatre une externalisation efficace. 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