{"id":16689,"date":"2021-04-04T22:24:46","date_gmt":"2021-04-04T20:24:46","guid":{"rendered":"https:\/\/cegeglobal.com\/blog\/comment-assurer-le-succes-dune-strategie-de-communication-marketing-integree-avec-des-campagnes-multi-formats\/"},"modified":"2021-06-18T18:22:59","modified_gmt":"2021-06-18T16:22:59","slug":"strategies-marketing-campagnes-multiformat","status":"publish","type":"post","link":"https:\/\/cegeglobal.com\/fr\/blog\/strategies-marketing-campagnes-multiformat\/","title":{"rendered":"Comment assurer le succ\u00e8s d\u2019une strat\u00e9gie de communication marketing int\u00e9gr\u00e9e avec des campagnes multi-formats"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16689\" class=\"elementor elementor-16689 elementor-16474\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6a4ebe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6a4ebe\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;c2c3abe&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3abd7e\" data-id=\"c3abd7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e36b65c elementor-widget elementor-widget-text-editor\" data-id=\"e36b65c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Une uniformit\u00e9 dans la communication des valeurs d&rsquo;une marque est essentielle dans l&rsquo;ex\u00e9cution de toute action de marketing. Une solution globale avec des formats en ligne et hors ligne, r\u00e9pond aux exigences de projets complexes dont le volume et l&rsquo;\u00e9chelle sont importants. <\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comment adapter une communication \u00e0 diff\u00e9rents formats de la mani\u00e8re la plus efficace possible, en termes de temps et de ressources ?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comment atteindre des normes de qualit\u00e9 \u00e9lev\u00e9es dans l&rsquo;ex\u00e9cution des actions de communication globale ?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">La r\u00e9ponse repose sur l&rsquo;\u00e9tablissement et la transmission d&rsquo;une m\u00eame identit\u00e9 de marque. Tant au niveau de la r\u00e9daction que de la repr\u00e9sentation visuelle, en concentrant la production et la distribution multi-formats, dans une seule solution de marketing int\u00e9gr\u00e9e. <\/span><\/p><p><span style=\"font-weight: 400;\">Une campagne de communication int\u00e9gr\u00e9e envisage la coordination de divers \u00e9l\u00e9ments qui rendent sa mise en \u0153uvre complexe. Ce ph\u00e9nom\u00e8ne s&rsquo;est accru depuis qu&rsquo;il existe des supports <\/span><i><span style=\"font-weight: 400;\">en ligne <\/span><\/i><span style=\"font-weight: 400;\">et<\/span> <i><span style=\"font-weight: 400;\">hors ligne<\/span><\/i><span style=\"font-weight: 400;\"> qui n\u00e9cessitent des approches de conception et de production tr\u00e8s diff\u00e9rentes. Les strat\u00e9gies multi-formats permettent\u00a0 de r\u00e9pondre aux particularit\u00e9s de chaque canal, support, ou encore m\u00eame, de lancer un message commun, personnalis\u00e9 et localis\u00e9. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0d7ddd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0d7ddd\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;e9e6bd7&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1e7ddd\" data-id=\"a1e7ddd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9988bc elementor-widget elementor-widget-text-editor\" data-id=\"a9988bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left\"><b>Le marketing int\u00e9gr\u00e9 multi-formats<\/b><span style=\"font-weight: 400\"> vous permet de cr\u00e9er une interaction plus compl\u00e8te avec vos clients potentiels. Ceci en associant et en adaptant la m\u00eame communication aux m\u00e9dias traditionnels, num\u00e9riques et mobiles. <\/span> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6bb529 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6bb529\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;f5db60f&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7e7434\" data-id=\"a7e7434\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74389a4 elementor-widget elementor-widget-text-editor\" data-id=\"74389a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cependant, la r\u00e9alit\u00e9 est diff\u00e9rente. Dans l&rsquo;ex\u00e9cution d&rsquo;un plan de marketing et de communication, les d\u00e9partements qui g\u00e8rent une marque et coordonnent la m\u00eame campagne, ont le d\u00e9fi de la gestion interne et de la mise \u00e0 jour constante de toutes les actions. Tant au niveau du contenu que de la production. C\u2019est pour \u00e7a que, ne pas garantir la qualit\u00e9 et l&rsquo;uniformit\u00e9 globale de la production, peut mettre en p\u00e9ril l&rsquo;ensemble du projet. <\/span><\/p><p><span style=\"font-weight: 400;\">Certains probl\u00e8mes tels que la s\u00e9lection des fournisseurs, des agences ou des imprimeurs, la validation des budgets et la gestion des changements qui surviennent, sont tr\u00e8s r\u00e9currents. De m\u00eame que les inconv\u00e9nients li\u00e9s aux dates de livraison et \u00e0 l&rsquo;organisation de tous les intervenants, pour finalement obtenir la r\u00e9alisation de l&rsquo;action de communication compl\u00e8te. En effet, une \u00e9quipe investit beaucoup de temps et de ressources \u00e9conomiques pour g\u00e9rer une communication de mani\u00e8re d\u00e9centralis\u00e9e. <\/span><\/p><p><span style=\"font-weight: 400;\">Rassembler tous ces processus en un seul partenaire (conception, \u00e9dition, production, impression, s\u00e9lection et logistique des mat\u00e9riels et envoi \u00e0 la destination finale) est <\/span><a href=\"\/fr\/blog\/print-management\/\"><span style=\"font-weight: 400;\">la solution la plus efficace<\/span><\/a> <span style=\"font-weight: 400;\">dans le domaine des communications.<\/span><\/p><p><span style=\"font-weight: 400;\">Il est possible d&rsquo;adapter efficacement chaque action aux formats appropri\u00e9s, ainsi que d&rsquo;ex\u00e9cuter une solution int\u00e9grale qui refl\u00e8te une identit\u00e9 d&rsquo;entreprise en permanence. Ceci est atteint lorsque la gestion du projet est centralis\u00e9e pour garantir la coh\u00e9rence et la rigueur requises. De sa conception \u00e0 sa supervision, production et distribution, en ligne et hors ligne. C&rsquo;est la raison pour laquelle les campagnes multi-formats favorisent \u00e9norm\u00e9ment les strat\u00e9gies de marketing int\u00e9gr\u00e9es. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8903312 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8903312\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;7840b56&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d861a65\" data-id=\"d861a65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaad889 elementor-widget elementor-widget-image\" data-id=\"eaad889\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"334\" src=\"https:\/\/cegeglobal.com\/wp-content\/uploads\/2020\/12\/Solucion_integrada_marketing.jpg\" class=\"attachment-large size-large wp-image-16499\" alt=\"Marketing int\u00e9gr\u00e9 et campagnes multi-formats\" srcset=\"https:\/\/cegeglobal.com\/wp-content\/uploads\/2020\/12\/Solucion_integrada_marketing.jpg 500w, https:\/\/cegeglobal.com\/wp-content\/uploads\/2020\/12\/Solucion_integrada_marketing-300x200.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13e323c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13e323c\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;49437da&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a53ca9f\" data-id=\"a53ca9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57798b7 elementor-widget elementor-widget-text-editor\" data-id=\"57798b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Coordination des processus dans le cadre d&rsquo;une action de marketing int\u00e9gr\u00e9e<\/b><\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-669d2e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"669d2e4\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;134d952&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc31b79\" data-id=\"bc31b79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1100a17 elementor-widget elementor-widget-text-editor\" data-id=\"1100a17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">De l&rsquo;id\u00e9e au produit, il y a de nombreuses \u00e9tapes. La gestion int\u00e9gr\u00e9e du marketing implique une coordination et une ex\u00e9cution complexes. Dans le cas des grandes productions de marketing et de communication, le fait d&rsquo;avoir des campagnes multi-formats offre les avantages suivants.  <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5df2d1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5df2d1b\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;7afebfd&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85a34d4\" data-id=\"85a34d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aba8f6a elementor-widget elementor-widget-text-editor\" data-id=\"aba8f6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Un seul <i>briefing<\/i><\/h4><p><span style=\"font-weight: 400;\">Simplification du<\/span> <span style=\"font-weight: 400;\">d\u00e9marrage<\/span> <span style=\"font-weight: 400;\">du projet au fur et \u00e0 mesure qu&rsquo;il est trait\u00e9 entre le client et la solution int\u00e9grale. La gestion des fournisseurs et des tierces parties est \u00e9limin\u00e9e, elle est d\u00e9sormais coordonn\u00e9e par le partenaire de la solution int\u00e9grale. La transmission du briefing du client est acc\u00e9l\u00e9r\u00e9e et les erreurs \u00e9ventuelles sont r\u00e9duites. Le client dispose d&rsquo;un interlocuteur unique sur lequel la communication est recueillie. <\/span><\/p><h4>Conception et production centralis\u00e9es<\/h4><p><span style=\"font-weight: 400;\">Les productions num\u00e9riques, traditionnelles et mobiles, sont g\u00e9r\u00e9es sous le m\u00eame niveau de qualit\u00e9. L&rsquo;uniformit\u00e9 de la production est garantie. <\/span><\/p><h4>Multilingue et localisation<\/h4><p><span style=\"font-weight: 400;\">La m\u00eame production est r\u00e9alis\u00e9e dans diff\u00e9rentes langues, <a href=\"https:\/\/cegeglobal.com\/fr\/projets\/catalogue-automatise-accessoires-de-velo\/\">adapt\u00e9es \u00e0 chaque public cible.<\/a> \u00c9galement, dans la langue et la culture locales, avec une coh\u00e9rence dans la perception de la marque et le message principal.<\/span><\/p><h4>Adaptation aux cha\u00eenes num\u00e9riques<\/h4><p><span style=\"font-weight: 400;\">Les formats num\u00e9riques vous permettent de situer le contenu en fonction de chaque public. Le plus important est de bien d\u00e9finir chaque message et de savoir \u00e0 qui il est destin\u00e9. Ceci exige des comp\u00e9tences en mati\u00e8re d&rsquo;outils num\u00e9riques et une exp\u00e9rience des m\u00e9dias audiovisuels.<\/span><\/p><h4>Logistique des mat\u00e9riels<\/h4><p><span style=\"font-weight: 400;\">La gestion des fournisseurs de mat\u00e9riels est centralis\u00e9e. La prise en charge de la logistique par le client est supprim\u00e9e. N\u00e9anmoins, le client dispose des informations n\u00e9cessaires pour approuver les budgets et la qualit\u00e9. <\/span><\/p><h4>Uniformit\u00e9 de la couleur<\/h4><p><span style=\"font-weight: 400;\">A l\u2019instar de la conception et de la production, l\u2019uniformit\u00e9 de la couleur est assur\u00e9e, ce qui permet de garantir la coh\u00e9rence de la marque. Dans le cas de l&rsquo;impression <\/span><i><span style=\"font-weight: 400;\">hors ligne<\/span><\/i><span style=\"font-weight: 400;\">, l&rsquo;uniformit\u00e9 du papier est \u00e9galement assur\u00e9e<\/span>.<\/p><h4>Contr\u00f4le de la qualit\u00e9<\/h4><p><span style=\"font-weight: 400;\">Des normes de qualit\u00e9 \u00e9lev\u00e9es et la <\/span><span style=\"font-weight: 400;\">coh\u00e9rence de la marque <\/span>sont assur\u00e9es.<\/p><h4>Impression<\/h4><p><span style=\"font-weight: 400;\">Un <a href=\"https:\/\/cegeglobal.com\/fr\/services-de-marketing-et-de-communication\/\">service de marketing<\/a> qui int\u00e8gre des services d&rsquo;impression bas\u00e9s sur des solutions multicanaux. Des solutions de donn\u00e9es variables (VDP) sont \u00e9galement propos\u00e9es pour orienter l&rsquo;information vers le bon public. <\/span><\/p><h4>Livraison et montage sur place<\/h4><p>Gestion du produit fini, de sa logistique et de son transport jusqu&rsquo;au(x) client(s) potentiel(s).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5bdb6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5bdb6a\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;970512c&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8923a37\" data-id=\"8923a37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c217e1b elementor-widget elementor-widget-text-editor\" data-id=\"c217e1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>R\u00e9ussir des actions de marketing avec des campagnes multi-formats<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-813f76a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"813f76a\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;e6fdaa3&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34be20a\" data-id=\"34be20a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-611ec16 elementor-widget elementor-widget-text-editor\" data-id=\"611ec16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La centralisation de l&rsquo;ex\u00e9cution de la campagne sous sa forme globale, garantit la constance, la qualit\u00e9 et le respect des<\/span> <span style=\"font-weight: 400;\">d\u00e9lais<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">D&rsquo;une part, la constance de l&rsquo;ensemble des supports et la production d&rsquo;une action de communication qui passe par la centralisation de la gestion, de l&rsquo;\u00e9dition et de la production. Ainsi que la logistique des formats, des conceptions et des mat\u00e9riels. <\/span><\/p><p><span style=\"font-weight: 400;\">D&rsquo;autre part, la garantie de la qualit\u00e9 de l&rsquo;\u00e9dition, du ton et du style de la<\/span> <span style=\"font-weight: 400;\">copie<\/span><span style=\"font-weight: 400;\">, qui renforce l&rsquo;effet du message et sa cr\u00e9dibilit\u00e9. Avec une gestion \u00e0 canal unique, les erreurs possibles sont r\u00e9duites \u00e0 tous les niveaux du processus. <\/span><\/p><p><span style=\"font-weight: 400;\">Enfin, le respect des<\/span> <span style=\"font-weight: 400;\">d\u00e9lais<\/span> <span style=\"font-weight: 400;\">dans les dates de livraison et d&rsquo;exp\u00e9dition. Le retard des communications d\u00fb au manque de coordination des fournisseurs, entra\u00eene une hausse du co\u00fbt total de la d\u00e9marche. Par cons\u00e9quent, la r\u00e9duction du nombre de fournisseurs et d&rsquo;agences concern\u00e9s permet de fixer <\/span><span style=\"font-weight: 400;\">des <\/span><span style=\"font-weight: 400;\">d\u00e9lais<\/span> <span style=\"font-weight: 400;\">plus courts.<\/span><\/p><p><span style=\"font-weight: 400;\">Les responsables marketing et communication peuvent choisir de centraliser l&rsquo;ex\u00e9cution de leurs campagnes complexes pour les aider \u00e0 se concentrer sur le quotidien et \u00e0 accro\u00eetre leur productivit\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Une uniformit\u00e9 dans la communication des valeurs d&rsquo;une marque est essentielle dans l&rsquo;ex\u00e9cution de toute action de marketing. Une solution globale avec des formats en ligne et hors ligne, r\u00e9pond aux exigences de projets complexes dont le volume et l&rsquo;\u00e9chelle sont importants. Comment adapter une communication \u00e0 diff\u00e9rents formats de la mani\u00e8re la plus efficace [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":16479,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[62],"tags":[],"class_list":["post-16689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing integr\u00e9 avec des campagnes multi-formats<\/title>\n<meta name=\"description\" content=\"Les campagnes multi-formats permettent de centraliser les processus chez un seul partenaire, ce qui b\u00e9n\u00e9ficie les \u00e9quipes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cegeglobal.com\/fr\/blog\/strategies-marketing-campagnes-multiformat\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing integr\u00e9 avec des campagnes multi-formats\" \/>\n<meta property=\"og:description\" content=\"Les campagnes multi-formats permettent de centraliser les processus chez un seul partenaire, ce qui b\u00e9n\u00e9ficie les \u00e9quipes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cegeglobal.com\/fr\/blog\/strategies-marketing-campagnes-multiformat\/\" \/>\n<meta property=\"og:site_name\" content=\"CeGeGlobal\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-04T20:24:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-18T16:22:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cegeglobal.com\/wp-content\/uploads\/2020\/12\/Marketing_multicanal.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"355\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vanessa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vanessa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cegeglobal.com\/fr\/blog\/strategies-marketing-campagnes-multiformat\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cegeglobal.com\/fr\/blog\/strategies-marketing-campagnes-multiformat\/\"},\"author\":{\"name\":\"Vanessa\",\"@id\":\"https:\/\/cegeglobal.com\/fr\/#\/schema\/person\/e64dafdc67ae404232308c64cad67bac\"},\"headline\":\"Comment assurer le succ\u00e8s d\u2019une strat\u00e9gie de communication marketing int\u00e9gr\u00e9e avec des campagnes 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