{"id":17784,"date":"2021-04-04T10:28:42","date_gmt":"2021-04-04T08:28:42","guid":{"rendered":"https:\/\/cegeglobal.com\/blog\/la-transformation-digitale-un-defi-inevitable-pour-le-marketing-et-les-ventes\/"},"modified":"2021-06-10T18:18:41","modified_gmt":"2021-06-10T16:18:41","slug":"transformation-digitale","status":"publish","type":"post","link":"https:\/\/cegeglobal.com\/fr\/blog\/transformation-digitale\/","title":{"rendered":"La transformation digitale, un d\u00e9fi in\u00e9vitable pour le marketing et les ventes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17784\" class=\"elementor elementor-17784 elementor-17165\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64940a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64940a5\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;e31df6c&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55c771a\" data-id=\"55c771a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2a5f0c elementor-widget elementor-widget-text-editor\" data-id=\"d2a5f0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Aujourd&rsquo;hui, la transformation digitale n&rsquo;est plus une option mais une obligation. Les entreprises ont une grande responsabilit\u00e9 dans la d\u00e9termination des conditions appropri\u00e9es pour faciliter cette transition dans tous les secteurs \u00e9conomiques. Notamment les responsables de marketing et ventes, doivent donner l&rsquo;exemple \u00e0 leurs \u00e9quipes dans le processus d&rsquo;adaptation et de connaissance des nouveaux outils. C&rsquo;est un d\u00e9fi in\u00e9vitable g\u00e9n\u00e9r\u00e9 par l&rsquo;impact du COVID-19, qui confirme que les entit\u00e9s qui parient sur la technologie et la num\u00e9risation sont les plus qualifi\u00e9es pour la continuit\u00e9 et la r\u00e9silience de leur activit\u00e9. <\/span><\/p><p><span style=\"font-weight: 400;\">Selon une \u00e9tude sur la<\/span> <a href=\"https:\/\/new.siemens.com\/es\/es\/empresa\/estudios-de-siemens\/estudio-de-digitalizacion.html\"><span style=\"font-weight: 400;\">num\u00e9risation dans les entreprises espagnoles<\/span><\/a><span style=\"font-weight: 400;\">, la transformation digitale pourrait entra\u00eener une croissance allant jusqu&rsquo;\u00e0 120 milliards d&rsquo;euros dans certains secteurs, d&rsquo;ici 2025. En plus de r\u00e9duire les co\u00fbts de 10 \u00e0 20 % dans les aspects de la production, de la logistique et de la maintenance. Cependant, on estime que seulement 38% des entreprises ont une strat\u00e9gie num\u00e9rique. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5732f9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5732f9c\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;2412fd8&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5225cc4\" data-id=\"5225cc4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3127d4 elementor-widget elementor-widget-text-editor\" data-id=\"d3127d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>L&rsquo;effet de la pand\u00e9mie sur le processus de transformation digitale<\/strong><\/h2><p><span style=\"font-weight: 400;\">Alors que la crise a touch\u00e9 durement de nombreux secteurs, le monde num\u00e9rique a \u00e9t\u00e9 le refuge de nombreuses entreprises qui avaient d\u00e9j\u00e0 pari\u00e9 sur la transformation digitale. Elle leur a permis de continuer \u00e0 exercer leurs activit\u00e9s avec une certaine \u00ab\u00a0normalit\u00e9\u00a0\u00bb. Face \u00e0 ce panorama, les entreprises de t\u00e9l\u00e9communications et les soci\u00e9t\u00e9s financi\u00e8res sont les plus avanc\u00e9es en termes de num\u00e9risation. Depuis le d\u00e9but de la crise sanitaire, de nombreuses entreprises comptent sur leur canal en ligne pour rester en contact avec leurs clients et attirer de nouveaux prospects. <\/span><\/p><p><span style=\"font-weight: 400;\">Le secteur pharmaceutique, de son c\u00f4t\u00e9, a \u00e9t\u00e9 oblig\u00e9 de s&rsquo;adapter rapidement aux changements de comportement de la population, tels que la r\u00e9duction des interactions physiques dans les espaces publics. Face au d\u00e9fi de <\/span><span style=\"font-weight: 400;\">devenir num\u00e9rique ou de dispara\u00eetre<\/span><a href=\"https:\/\/www.elpublicista.es\/articulos\/digitalizarse-desaparecer-nuevo-reto-sector-farmaceutico\"><span style=\"font-weight: 400;\">,<\/span><\/a> <span style=\"font-weight: 400;\">les pharmacies ont augment\u00e9 l&rsquo;utilisation de leur canal digital, montrant ainsi l&rsquo;importance d&rsquo;investir une partie de leur budget dans ce domaine.<\/span><\/p><p><span style=\"font-weight: 400;\">Malgr\u00e9 cela, la plupart des entreprises sont \u00e0 la tra\u00eene en terme de changement. 62% des organisations n&rsquo;ont pas de strat\u00e9gie num\u00e9rique et 26% n&rsquo;ont pas de responsables num\u00e9riques. En outre, on estime que 20 % des entreprises ne forment pas leurs travailleurs aux aspects li\u00e9s \u00e0 la num\u00e9risation et aux nouvelles technologies. <\/span><\/p><p><span style=\"font-weight: 400;\">Les entreprises qui n&rsquo;avaient pas pr\u00eat\u00e9 autant d&rsquo;importance \u00e0 cet aspect ont voulu s&rsquo;y attaquer \u00e0 la h\u00e2te pendant la pand\u00e9mie. Malheureusement, au cours de ce processus, certains ont pris conscience du manque de pr\u00e9paration pour faire face \u00e0 une telle transition. Ils reconnaissent maintenant que la num\u00e9risation est un aspect important qui a \u00e9t\u00e9 n\u00e9glig\u00e9 jusqu&rsquo;\u00e0 pr\u00e9sent. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1232d1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1232d1a\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;a1c894e&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff2e849\" data-id=\"ff2e849\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd3a3fc elementor-widget elementor-widget-image\" data-id=\"bd3a3fc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"334\" src=\"https:\/\/cegeglobal.com\/wp-content\/uploads\/2021\/01\/Transformacion-digital-marketing-y-ventas.jpg\" class=\"attachment-large size-large wp-image-17778\" alt=\"Transformation digitale en marketing et ventes\" srcset=\"https:\/\/cegeglobal.com\/wp-content\/uploads\/2021\/01\/Transformacion-digital-marketing-y-ventas.jpg 500w, https:\/\/cegeglobal.com\/wp-content\/uploads\/2021\/01\/Transformacion-digital-marketing-y-ventas-300x200.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39bff3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39bff3a\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;9715142&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9485f67\" data-id=\"9485f67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-610dc2c elementor-widget elementor-widget-text-editor\" data-id=\"610dc2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Comment la transformation digitale touche le secteur du marketing et des ventes<\/strong><\/h2><p><span style=\"font-weight: 400;\">L&rsquo;\u00e9volution digitale fait <\/span><span style=\"font-weight: 400;\">r\u00e9f\u00e9rence \u00e0 la fa\u00e7on dont l&rsquo;entreprise travaille et guide les efforts de ses \u00e9quipes de travail. Le principal changement qui doit \u00eatre assum\u00e9 concerne la culture au sein de l&rsquo;organisation et pas seulement l&rsquo;utilisation des nouvelles technologies. Faire face \u00e0 ce type de transformation peut sembler difficile et co\u00fbteux pour les responsables dans des domaines tels que le marketing et les ventes. Cela est d\u00fb aux changements profonds de la structure, de l&rsquo;organisation et des processus commerciaux, gr\u00e2ce \u00e0 une strat\u00e9gie qui touche tous les d\u00e9partements. <\/span><\/p><p><span style=\"font-weight: 400;\">Il s&rsquo;agit d\u2019aller vers une mani\u00e8re diff\u00e9rente de faire du marketing. Obtenir des r\u00e9sultats qui passent par l&rsquo;am\u00e9lioration de l&rsquo;exp\u00e9rience du client, l&rsquo;augmentation de la notori\u00e9t\u00e9 de la marque au niveau num\u00e9rique et l&rsquo;augmentation des ventes, gr\u00e2ce \u00e0 des processus plus analytiques ax\u00e9s sur le client. Il faut concevoir des strat\u00e9gies qui vous permettent d&rsquo;agir rapidement et de vous adapter \u00e0 l&rsquo;impr\u00e9visible, en offrant aux clients disponibilit\u00e9, imm\u00e9diatet\u00e9 et praticit\u00e9. <\/span><\/p><p><span style=\"font-weight: 400;\">Bien qu&rsquo;il soit un processus complexe, il est tr\u00e8s important que les dirigeants soient conscients des avantages que ce processus pr\u00e9sente pour leur entreprise. Dans le domaine du marketing et des ventes, on peut notamment mettre en \u00e9vidence les \u00e9l\u00e9ments suivants : <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10e9b81 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10e9b81\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;8bc3c4c&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31207b5\" data-id=\"31207b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2467bb3 elementor-widget elementor-widget-text-editor\" data-id=\"2467bb3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Augmentation de la productivit\u00e9 des \u00e9quipes<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">L&rsquo;utilisation des nouvelles plateformes num\u00e9riques nous permet de partager le bon contenu avec les clients, en maintenant une communication agile et automatis\u00e9e tout au long du processus de vente. Ces outils contribuent \u00e0 am\u00e9liorer l&rsquo;efficacit\u00e9 des \u00e9quipes, en donnant acc\u00e8s \u00e0 tout moment \u00e0 un contenu commercial actualis\u00e9 pour une gestion optimale. Il permet, par exemple, de disposer de la derni\u00e8re version des pr\u00e9sentations de produits ou de marques, facilitant ainsi la communication avec les clients potentiels. Cela permet de r\u00e9aliser des ventes de qualit\u00e9. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">R\u00e9duction des risques gr\u00e2ce \u00e0 l&rsquo;automatisation des processus<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Dans<\/span><span style=\"font-weight: 400;\"> un environnement technologique, les risques d&rsquo;\u00e9chec sont consid\u00e9rablement r\u00e9duits. Une approche agile de la transformation digitale \u00e9limine les probl\u00e8mes qui conduisent \u00e0 la perte d&rsquo;opportunit\u00e9s commerciales. Cela pr\u00e9pare l&rsquo;entreprise pour l&rsquo;avenir en automatisant les mises \u00e0 jour quotidiennes, la communication, les flux de travail, les processus internes et externes. L\u2019automatisation r\u00e9duit le temps que les \u00e9quipes de vente consacrent \u00e0 des t\u00e2ches administratives ou commerciales de faible valeur ajout\u00e9e, qui peuvent repr\u00e9senter jusqu&rsquo;\u00e0 50 % de leur temps suppl\u00e9mentaire. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En outre, cela favorise la connexion directe entre les \u00e9quipes du marketing et des ventes. Ils peuvent mieux comprendre quels \u00e9l\u00e9ments de communication donnent les meilleurs r\u00e9sultats, en associant les canaux n\u00e9cessaires pour attirer et fid\u00e9liser un client. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Augmentation de la satisfaction des clients <\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">L&rsquo;utilisation appropri\u00e9e des nouveaux outils num\u00e9riques contribue \u00e0 am\u00e9liorer et \u00e0 acc\u00e9l\u00e9rer la communication avec le client. La num\u00e9risation permet d\u2019offrir une exp\u00e9rience beaucoup plus satisfaisante, augmentant ainsi les chances de fid\u00e9lisation. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Am\u00e9lioration de la culture de travail<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Les plates-formes num\u00e9riques cr\u00e9ent un syst\u00e8me de collaboration entre les d\u00e9partements du marketing et des ventes, ce qui permet une <\/span><a href=\"https:\/\/cegeglobal.com\/fr\/solutions\/sales-enablement\/\"><span style=\"font-weight: 400;\">gestion efficace des ressources.<\/span><\/a><span style=\"font-weight: 400;\"> Le fait de disposer de processus d&rsquo;action clairs, d&rsquo;informations ad\u00e9quates au bon moment, rend les \u00e9quipes plus agiles et plus rapides dans leur travail. Cela g\u00e9n\u00e8re un environnement de travail plus l\u00e9ger, am\u00e9liorant la communication entre les diff\u00e9rents secteurs de l&rsquo;entreprise, augmentant la satisfaction et l&rsquo;esprit de collaboration entre les \u00e9quipes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En outre, les collaborateurs augmentent leurs connaissances et leurs comp\u00e9tences en devant s&rsquo;adapter \u00e0 l&rsquo;environnement technologique pour utiliser correctement les nouveaux outils.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Reconnaissance ext\u00e9rieure de l&rsquo;entreprise<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Se pr\u00e9senter comme une entreprise adapt\u00e9e aux besoins technologiques, favorise la reconnaissance face aux clients, investisseurs, fournisseurs, etc. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa95e77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa95e77\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;7944f4a&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35113dc\" data-id=\"35113dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f20bcb7 elementor-widget elementor-widget-text-editor\" data-id=\"f20bcb7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L&rsquo;\u00e9volution digitale commence par un changement de mentalit\u00e9 des employ\u00e9s, qui se dirige vers un mod\u00e8le d&rsquo;innovation et d&rsquo;efficacit\u00e9. Il est donc essentiel de disposer de collaborateurs capables de comprendre les avantages des nouvelles solutions et des nouveaux processus. Principalement, les dirigeants des diff\u00e9rents d\u00e9partements, qui doivent croire profond\u00e9ment au processus, donnent l&rsquo;exemple et soutiennent la strat\u00e9gie de croissance. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Aujourd&rsquo;hui, la transformation digitale n&rsquo;est plus une option mais une obligation. Les entreprises ont une grande responsabilit\u00e9 dans la d\u00e9termination des conditions appropri\u00e9es pour faciliter cette transition dans tous les secteurs \u00e9conomiques. Notamment les responsables de marketing et ventes, doivent donner l&rsquo;exemple \u00e0 leurs \u00e9quipes dans le processus d&rsquo;adaptation et de connaissance des nouveaux outils. [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":17774,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[160,42],"tags":[],"class_list":["post-17784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-numerisation","category-ventas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La transformation digitale, un d\u00e9fi in\u00e9vitable<\/title>\n<meta name=\"description\" content=\"La transformation digitale est une obligation pour les entreprises de tous les secteurs qui recherchent la p\u00e9rennit\u00e9 et la r\u00e9silience de leur activit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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