{"id":23551,"date":"2021-04-30T03:17:00","date_gmt":"2021-04-30T01:17:00","guid":{"rendered":"https:\/\/cegeglobal.com\/?p=23551"},"modified":"2021-06-18T19:01:24","modified_gmt":"2021-06-18T17:01:24","slug":"plateformes-numeriques-communication-commerciale","status":"publish","type":"post","link":"https:\/\/cegeglobal.com\/fr\/blog\/plateformes-numeriques-communication-commerciale\/","title":{"rendered":"Les plateformes num\u00e9riques de Sales Enablement am\u00e9liorent la communication commerciale"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23551\" class=\"elementor elementor-23551 elementor-22349\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc5e874 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc5e874\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;71275b7&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d56edc2\" data-id=\"d56edc2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2e5fd4 elementor-widget elementor-widget-text-editor\" data-id=\"a2e5fd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La transformation digitale du d\u00e9partement de vente est encore un sujet en attente pour de nombreuses entreprises (moins de 30% l&rsquo;ont achev\u00e9 en Espagne). Les dirigeants sont conscients que leurs \u00e9quipes doivent \u00eatre pr\u00e9par\u00e9es \u00e0 mener une communication commerciale dans l&rsquo;environnement num\u00e9rique s&rsquo;ils ne veulent pas perdre en comp\u00e9titivit\u00e9. Mais comment le faire de mani\u00e8re agile et fiable, sans entrer dans des processus qui bloquent pendant des mois le temps pr\u00e9cieux des professionnels ?\u00a0 Les nouvelles plateformes de Sales Enablement peuvent jouer un r\u00f4le essentiel, en aidant rapidement les \u00e9quipes \u00e0 am\u00e9liorer la communication commerciale avec leurs clients et \u00e0 gagner en productivit\u00e9.<\/p><p>Cet article explique ce que sont ces nouvelles plateformes num\u00e9riques et les <a href=\"\/fr\/blog\/sales-enablement-booster-productivite-ventes\/\" rel=\"noopener\">principaux avantages pour les ventes<\/a>, parmi lesquels on trouve : gagner en productivit\u00e9 en automatisant les processus, disposer d&rsquo;indicateurs pour prendre de meilleures d\u00e9cisions, aligner les objectifs internes et augmenter les ventes.<\/p><h2><strong>Qu&rsquo;est-ce qu&rsquo;une plateforme num\u00e9rique de Sales Enablement ?<\/strong><\/h2><p>L&rsquo;objectif principal de la transformation digitale est d&rsquo;am\u00e9liorer les processus afin de gagner en productivit\u00e9 et en comp\u00e9titivit\u00e9. Et c&rsquo;est justement ce qu&rsquo;est le Sales Enablement : un outil num\u00e9rique qui permet d&rsquo;optimiser l&rsquo;ensemble du processus de vente, en fournissant \u00e0 l&rsquo;\u00e9quipe de vente les outils et les supports les plus appropri\u00e9s pour r\u00e9ussir une vente. Il permet de savoir ce dont le client a besoin et de le pr\u00e9senter de la mani\u00e8re la plus efficace possible.<\/p><p>La partie visible du syst\u00e8me de Sales Enablement consiste en un <a href=\"\/fr\/blog\/catalogue-automatise\/\" rel=\"noopener\">catalogue num\u00e9rique interactif.<\/a> Gr\u00e2ce \u00e0 ce format, l&rsquo;\u00e9quipe commerciale peut travailler sur les ventes en pr\u00e9sentiel \u00e0 l&rsquo;aide d&rsquo;une tablette ou d&rsquo;un ordinateur, mais aussi \u00e0 distance, en guidant le client tout au long du processus.\u00a0<\/p><p>\u00c0 l&rsquo;aide d&rsquo;une plateforme num\u00e9rique de Sales Enablement, le service marketing re\u00e7oit un retour d&rsquo;information direct de la part du client gr\u00e2ce aux donn\u00e9es obtenues \u00e0 partir de l&rsquo;utilisation et des interactions avec le contenu t\u00e9l\u00e9charg\u00e9 sur la plateforme. Ceci permet de cr\u00e9er des mat\u00e9riels plus appropri\u00e9s qui contribuent \u00e0 am\u00e9liorer la communication commerciale.<\/p><p>De son c\u00f4t\u00e9, l&rsquo;\u00e9quipe de vente dispose d&rsquo;un catalogue constamment mis \u00e0 jour et des pr\u00e9sentations avec lesquelles elle peut pr\u00e9parer les visites \u00e0 distance ou en pr\u00e9sentiel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66936b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66936b5\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f83ff4\" data-id=\"8f83ff4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-877cfaf elementor-widget elementor-widget-image\" data-id=\"877cfaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"334\" src=\"https:\/\/cegeglobal.com\/wp-content\/uploads\/2021\/05\/herramienta-digital-sales-enablement.jpg\" class=\"attachment-large size-large wp-image-22356\" alt=\"Experta con herramienta digital de Sales Enablement en manos\" srcset=\"https:\/\/cegeglobal.com\/wp-content\/uploads\/2021\/05\/herramienta-digital-sales-enablement.jpg 500w, https:\/\/cegeglobal.com\/wp-content\/uploads\/2021\/05\/herramienta-digital-sales-enablement-300x200.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69415da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69415da\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;fced49b&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6da24b\" data-id=\"a6da24b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-832c370 elementor-widget elementor-widget-text-editor\" data-id=\"832c370\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"font-weight: bold;\">Avantages des plateformes num\u00e9riques de Sales Enablement pour l&rsquo;\u00e9quipe de vente<\/h2><ul><li style=\"font-weight: normal;\"><h3>R\u00e9duction du temps non productif<\/h3><p>D&rsquo;apr\u00e8s un rapport de Salesforce, les commerciaux passent pr\u00e8s de deux tiers de leur journ\u00e9e \u00e0 effectuer des t\u00e2ches qui ne sont pas directement li\u00e9es \u00e0 la vente active.\u00a0<\/p><p>Une plateforme de Sales Enablement permet \u00e0 l&rsquo;\u00e9quipe de vente d&rsquo;\u00e9conomiser du temps et des ressources en optimisant des t\u00e2ches telles que la pr\u00e9paration des visites et la communication avec le client apr\u00e8s la vente. En outre, en facilitant la vente \u00e0 distance, elle permet aux vendeurs de condenser un plus grand nombre de r\u00e9unions de vente au cours de la journ\u00e9e ou de travailler avec des clients sur de longues distances sans avoir \u00e0 se d\u00e9placer.<\/p><\/li><li style=\"font-weight: normal;\"><h3>Efficacit\u00e9 accrue des visites commerciales<\/h3><p>Son interface intuitive et le fait de disposer de tout le mat\u00e9riel sur un m\u00eame support est tr\u00e8s utile pour pr\u00e9parer et mener la visite (en pr\u00e9sentiel). Cela suppose que l&rsquo;un des principaux avantages de ces plateformes num\u00e9riques est d&rsquo;aider \u00e0 vendre davantage et \u00e0 \u00e9tablir des relations commerciales \u00e0 long terme plus puissantes.<\/p><p>Un autre avantage r\u00e9side dans la facilit\u00e9 d&rsquo;int\u00e9gration avec le CRM de l&rsquo;entreprise. Il est ainsi possible de travailler avec la propre base de donn\u00e9es de l&rsquo;entreprise au sein de la m\u00eame plateforme et de g\u00e9rer les donn\u00e9es des clients.Vous pouvez obtenir des informations sur les offres, les promotions et m\u00eame passer des commandes en m\u00eame temps. Tout cela peut \u00e9galement se faire \u00e0 distance.\u00a0<\/p><p>Cette int\u00e9gration permet \u00e9galement d&rsquo;automatiser les processus au niveau logistique pour acc\u00e9l\u00e9rer les commandes, en am\u00e9liorant ainsi l&rsquo;ensemble de l&rsquo;exp\u00e9rience d&rsquo;achat.<\/p><\/li><li style=\"font-weight: normal;\"><h3>Am\u00e9lioration de la communication avec les clients<\/h3><p>Le syst\u00e8me Sales Enablement fournit aux commerciaux des informations optimis\u00e9es et constamment mises \u00e0 jour, bas\u00e9es sur des donn\u00e9es r\u00e9elles sur ce qui int\u00e9resse chaque client.\u00a0<\/p><p>La plateforme diffuse le meilleur contenu de mani\u00e8re segment\u00e9e et aide les vendeurs \u00e0 maintenir une communication optimale tout au long du parcours du client.<\/p><\/li><li style=\"font-weight: normal;\"><h3>Une gestion simplifi\u00e9e pour les dirigeants<\/h3><p>Disposer de mesures en temps r\u00e9el tout au long du processus de vente permet aux responsables de prendre de meilleures d\u00e9cisions strat\u00e9giques et tactiques.\u00a0<\/p><p>Gr\u00e2ce aux informations obtenues par la plateforme num\u00e9rique de Sales Enablement, il est possible d&rsquo;identifier les meilleures pratiques de vente pour pouvoir les reproduire avec l&rsquo;ensemble de l&rsquo;\u00e9quipe. Ces informations, d&rsquo;une grande valeur en termes de productivit\u00e9, peuvent \u00e9galement \u00eatre utilis\u00e9es pour former les nouveaux vendeurs et d\u00e9velopper un processus d&rsquo;accueil plus rapide et plus efficace.<\/p><p>Enfin, \u00e0 travers la plateforme Sales Enablement, les responsables des ventes peuvent mieux comprendre les besoins du client et du march\u00e9 sur lequel ils travaillent afin de planifier des actions et des strat\u00e9gies bas\u00e9es sur des donn\u00e9es r\u00e9elles.<\/p><\/li><\/ul><h2 style=\"font-weight: bold;\">La solution de Sales Enablement de CeGe<\/h2><p>Chez CeGe, nous fournissons des solutions de communication depuis plus de quatre d\u00e9cennies. Avec notre solution, nous recouvrons les deux principales applications du Sales Enablement : la technologie et le contenu.<\/p><p>Technologie : Notre syst\u00e8me est soutenu par la technologie CatalogPlayer. Gr\u00e2ce au catalogue num\u00e9rique interactif, l&rsquo;\u00e9quipe commerciale peut r\u00e9aliser des op\u00e9rations de vente \u00e0 l&rsquo;aide d&rsquo;une tablette, mais aussi \u00e0 distance. En outre, la plateforme permet l&rsquo;int\u00e9gration de syst\u00e8mes tels que SAP ou Sage, et permet de planifier les t\u00e2ches et les visites ou de consulter les donn\u00e9es des clients sans changer d&rsquo;outil.<\/p><p>Le contenu : CeGe dispose d&rsquo;une \u00e9quipe interne de sp\u00e9cialistes ayant une solide exp\u00e9rience dans la production de contenu, garantissant une conception et une r\u00e9daction conformes au ton et au style de la marque. Et surtout, sans erreur. Tout cela avec agilit\u00e9, rigueur, et avec l&rsquo;interm\u00e9diation d&rsquo;un interlocuteur unique pour faciliter la gestion.<\/p><p>D\u00e9couvrez les avantages que <a href=\"https:\/\/cegeglobal.com\/fr\/solutions\/sales-enablement\/\" rel=\"noopener\">notre solution Sales Enablement<\/a> peut apporter \u00e0 votre gestion des ventes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La transformation digitale du d\u00e9partement de vente est encore un sujet en attente pour de nombreuses entreprises (moins de 30% l&rsquo;ont achev\u00e9 en Espagne). Les dirigeants sont conscients que leurs \u00e9quipes doivent \u00eatre pr\u00e9par\u00e9es \u00e0 mener une communication commerciale dans l&rsquo;environnement num\u00e9rique s&rsquo;ils ne veulent pas perdre en comp\u00e9titivit\u00e9. Mais comment le faire de mani\u00e8re [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":22360,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[160,65],"tags":[],"class_list":["post-23551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-numerisation","category-ventes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Am\u00e9liorez la communication commerciale avec la num\u00e9risation<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez ce que sont les nouvelles plateformes num\u00e9riques de Sales Enablement et les principaux avantages pour la communication commerciales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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