{"id":9131,"date":"2021-04-04T16:35:00","date_gmt":"2021-04-04T14:35:00","guid":{"rendered":"https:\/\/cegeglobal.com\/blog\/nouvelles-tactiques-de-vente-comment-ameliorer-lutilisation-du-contenu-commercial-et-augmenter-la-productivite-commerciale\/"},"modified":"2021-06-10T03:47:53","modified_gmt":"2021-06-10T01:47:53","slug":"contenu-commercial","status":"publish","type":"post","link":"https:\/\/cegeglobal.com\/fr\/blog\/contenu-commercial\/","title":{"rendered":"Les avantages du contenu commercial optimis\u00e9"},"content":{"rendered":"\t\t
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Les ventes ont beaucoup chang\u00e9 ces derni\u00e8res ann\u00e9es, gr\u00e2ce aux nouveaux d\u00e9veloppements technologiques et \u00e0 un changement g\u00e9n\u00e9ral d’attitude concernant la mani\u00e8re dont les clients prennent leurs d\u00e9cisions d’achat.<\/p>\n

Dans la vid\u00e9o d’aujourd’hui, Pere Tura, PDG de CeGe Global, parle des d\u00e9fis des \u00e9quipes commerciales aujourd\u2019hui, de la fa\u00e7on dont les nouvelles technologies de vente peuvent les aider et du type d\u2019organisations pour lesquelles la solution SmartSales<\/a> de CeGe est id\u00e9ale.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ci-dessous, vous trovuerez la transcription de la vid\u00e9o.<\/p>

Montse Tarridas<\/strong>: Bienvenue \u00e0 CeGe Lab. Aujourd\u2019hui, nous allons parler de l\u2019\u00e9volution du mode de vente des \u00e9quipes commerciales, qui rev\u00eatent un caract\u00e8re de plus en plus consultatif. Pour cela, nous avons avec nous Pere Tura, de CeGe, qui nous donnera sa vision de cette nouvelle transformation des \u00e9quipes commerciales.<\/p>

Pere Tura:<\/strong> Bonjour ! Aujourd\u2019hui, d\u00e9velopper les ventes ne se passe plus par des commandes comme avant. Les nouvelles \u00e9quipes commerciales ont besoin d\u2019un contenu issu du d\u00e9partement marketing et surtout elles ont besoin que l\u2019entreprise facilite la diffusion de ce contenu afin qu\u2019il les atteigne \u00e0 temps, au bon moment.<\/p>

MT<\/strong>: Par cons\u00e9quent, il ne s’agit pas seulement de g\u00e9n\u00e9rer un meilleur contenu, mais \u00e9galement de savoir comment les diffuser.<\/p>

PT<\/strong>: Exactement. Nous disposons \u00e0 pr\u00e9sent d\u2019une technologie \u00e9mergente, les plates-formes dites d\u2019activation des ventes, qui permettent au service marketing d\u2019organiser et de diffuser le contenu, qu\u2019il s\u2019agisse de pr\u00e9sentations PowerPoint, de vid\u00e9os, de fiches produits, de documents InDesign<\/em> et surtout de surveiller l\u2019utilisation de ces contenus. Elles fournissent des mesures de l\u2019utilisation pendant la visite commerciale : comment les \u00e9quipes commerciales les utilisent et apr\u00e8s la visite : comment le client interagit avec ces contenus.<\/p>

MT<\/strong>: Pere, est-ce similaire aux m\u00e9triques utilis\u00e9es pour le contenu en ligne par exemple ?<\/p>

PT<\/strong>: Oui, nous pouvons savoir quel contenu int\u00e9resse les clients, quel produit, nous pouvons d\u00e9terminer les meilleures pratiques commerciales, en apprenant des meilleurs vendeurs, pour lancer de nouveaux vendeurs plus rapidement, permettant \u00e0 l\u2019\u00e9quipe des ventes de mieux pr\u00e9parer les visites, avec une meilleure segmentation, et au final cela permet de construire une liste de nouveaux clients beaucoup plus rapidement.<\/p>

MT<\/strong>: Autant d’avantages pour l’\u00e9quipe commerciale, mais aussi pour les responsables commerciaux et marketing?<\/p>

PT<\/strong>: Oui, de nombreux avantages pour le marketing, au final imaginez une plateforme qui permet au service marketing d’avoir tous les supports de communication bien organis\u00e9s, fluides, toujours avec les derni\u00e8res versions, c’est-\u00e0-dire toujours \u00e0 jour et surtout, le plus important , avec acc\u00e8s aux statistiques d’utilisation de ce contenu. Comment l\u2019\u00e9quipe commerciale l\u2019utilise, comment les clients l\u2019utilisent : c\u2019est un apprentissage continu, associ\u00e9 \u00e0 la totalit\u00e9 du contenu.<\/p>

MT<\/strong>: Par cons\u00e9quent, \u00e0 cela s\u2019ajoute \u00e9galement un meilleur contenu, plus d\u2019efficacit\u00e9 et de meilleures relations entre les diff\u00e9rents services.<\/p>

PT<\/strong>: Oui, cela am\u00e9liore l’utilisation des contenus au sein de l’entreprise, mais surtout, nous parlons de productivit\u00e9 commerciale. Nous parlons de plus de ventes et d’une meilleure qualit\u00e9.<\/p>

MT<\/strong>: Pourriez-vous nous donner des informations qui nous aideraient \u00e9galement \u00e0 voir comment ces avantages se traduisent en r\u00e9sultats pour les entreprises?<\/p>

PT<\/strong>: Oui, une \u00e9tude r\u00e9cente de Forrester, par exemple, concernant des entreprises utilisant des plates-formes d’activation des ventes<\/em>, a r\u00e9v\u00e9l\u00e9 que le temps d’int\u00e9gration<\/em> des nouveaux fournisseurs a \u00e9t\u00e9 r\u00e9duit de 25%. Nous parlons de cette transformation des ventes, qui a un impact direct sur les r\u00e9sultats des entreprises.<\/p>

\u00a0<\/p>

D\u00e9couvrez tous les avantages de la plate-forme Sales Enablement<\/a> de CeGe pour votre \u00e9quipe de vente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Les ventes ont beaucoup chang\u00e9 ces derni\u00e8res ann\u00e9es, gr\u00e2ce aux nouveaux d\u00e9veloppements technologiques et \u00e0 un changement g\u00e9n\u00e9ral d’attitude concernant la mani\u00e8re dont les clients prennent leurs d\u00e9cisions d’achat. Dans la vid\u00e9o d’aujourd’hui, Pere Tura, PDG de CeGe Global, parle des d\u00e9fis des \u00e9quipes commerciales aujourd\u2019hui, de la fa\u00e7on dont les nouvelles technologies de vente […]<\/p>\n","protected":false},"author":5,"featured_media":14337,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[62,65],"tags":[],"class_list":["post-9131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-ventes"],"acf":[],"yoast_head":"\nLes avantages du contenu commercial optimis\u00e9 - CeGeGlobal<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment un contenu commercial optimis\u00e9 peut aider les \u00e9quipes \u00e0 mieux r\u00e9pondre aux d\u00e9fis face aux clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cegeglobal.com\/fr\/blog\/contenu-commercial\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les avantages du contenu commercial optimis\u00e9 - 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