Large-format campaign for Desigual
Client objectives
Large-format elements have the power to transform the point of sale into a memorable communication space.
This was Desigual’s objective for this campaign: to bring impactful creativity into its stores, both indoors and across façades and window displays, while maintaining a strong commitment to sustainability.
CeGe was entrusted with the production and implementation of this campaign, aimed at transforming Desigual’s retail spaces into powerful brand communication platforms.
Project delivered
For this campaign, we developed a large-format solution, producing oversized panels in eco-friendly textile canvas, some of them featuring lightboxes, designed to maximize visual impact in stores, façades and window displays.
Our large-format specialists adapted the client’s graphic creativity and carried out the production using sustainable materials and the most environmentally responsible printing technology.
Finally, they managed the installation of these elements in stores across Europe, Canada and the United States, ensuring flawless execution and a consistent visual experience in all markets.
