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Mass consumption
At CeGe, we work with companies in the consumer goods sector
In 2020 and beyond, fast-moving consumer goods executives have the challenge of balancing the need to invest in innovative technologies, in the context of an uncertain global economy. Consumers are empowered and more financially prudent in their purchases, which makes it adamant for companies in the consumer goods sector to find ways to positively engage customers and drive sales.
Consumers are empowered and more financially prudent in their purchases, which makes it adamant for companies in the consumer goods sector to find ways to positively engage customers and drive sales.
In their 2020 Consumer Products Industry Outlook report, Deloitte, observed that consumers are increasingly empowered and information savvy and that they expect companies to take a stand for societal issues and find better and more sustainable solutions for production, packaging, transport and so on. Brands with s subscription model, as well as direct to consumer (DTC) model are on the rise, with consumers being interested in bypassing the traditional model of the retail middleman.
At CeGe, we’ve focused on offering our partners in the consumer goods sector efficiency and speed, sustainable solutions, as well as a technological innovation that cuts through the noise and positively surprises the customer. The POS materials we design and produce offer differentiation opportunities at the point of sale at reasonable costs in times of creativity and record production.
At CeGe, we have extensive experience in communication materials, content management and publications for consumer goods companies.
Do you have a POS, promotional packaging or printing project in the field of the consumer goods sector?
Would you like to know more about our customized printing solutions for the consumer sector?
We have integrated and personalized solutions focused on three areas:
Smart print management
We can integrate and standardize your printing needs globally, in a continuous process of printing on demand and distribution.
Catalog and publication automation
We use the latest technology to create publications in a fraction of the time spent on similar traditional processes.
Sales enablement and smart content
We provide business development teams and analysts with the tools and insight to enable them to have better sales conversations with prospects while using a centralized smart content system.