Elements for Nike’s Just Do It Day
Client goals
Nike holds an internal event every year, JUST DO IT Day: a celebration of the power of sport.
For this event, we were asked to produce and install all the large-format elements that gave brand visibility, helped with signage, and accompanied the different messages.
Project
Our large-format specialists shaped TRESCOM’s creativity in pieces as diverse as:
- Finish arch (with a wooden frame covered in printed textile)
- Photocall
- Flags
- DJ booth signage
- Information points
- Event signage
Among them all, the Nike symbol (Swoosh ✔️) stands out in large dimensions, visually “floating” with the city of Barcelona in the background.
