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Permanent and renewable header for Great Spirit

Client objectives

In summer, most store shelves are refreshed for seasonal campaigns.

Great Spirit (a leading distributor of iconic spirits brands) asked us to produce a point-of-sale (POS) display that would be both permanent and renewable, adapting to successive campaigns.

Our POS specialists produced this impactful display that meets the challenge.

The CeGe solution

It’s a mixed header for the point of sale, shared with other brands: a versatile solution that stands out visually and adapts to different campaigns in a more sustainable way.

Made of wood, it incorporates LED lighting and interchangeable vinyl graphics, allowing for quick and efficient image updates. The structure remains the same, but the design adapts to energize the retail space with different brands and messages.

A robust, functional, and flexible piece, designed to last without losing its freshness.

Cabecera de PLV para Great Spirit con botellas de Jägermeister y Clan Campbell, iluminación LED lateral y estructura renovable en madera dentro de un supermercado.
Vista lateral derecha de la cabecera de PLV renovable para Great Spirit, con iluminación LED, botellas expuestas y estantes llenos en un supermercado.
Vista lateral izquierda de la cabecera de PLV mixta para Great Spirit, mostrando botellas, gráficas renovables y estructura iluminada en un pasillo de supermercado.

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