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IFEMA Madrid Annual Report

The client’s need

IFEMA MADRID is a strategic driver for the economy of the Community of Madrid and an international benchmark in the trade fair, conference, and events sector.

After an extraordinary 2024, with results that consolidated its global leadership, the institution needed to reflect this success in its main corporate publications: the Annual Report and the Sustainability Report. The objective was to convey its growth, commitment, and values with a visual, accessible approach aligned with its institutional identity.

The CeGe solution

At CeGe, we supported IFEMA MADRID in this comprehensive project, responsible for the design and layout of both publications in two languages, as well as content writing and the creation of infographics to enhance the visual narrative.

In addition, we adapted the materials to interactive digital formats, facilitating their consultation and dissemination. And, in line with IFEMA MADRID’s commitment to social responsibility and accessibility, we also produced a version adapted for people with visual impairments, ensuring inclusive communication open to all audiences.

Portada del informe de sostenibilidad anual IFEMA Madrid 2024, con ilustraciones coloridas de personas y símbolos de compromiso ambiental y social.
Ilustración de la memoria anual IFEMA Madrid con personas conversando frente a un coche eléctrico y fondo arquitectónico moderno.
Ilustración de la memoria anual IFEMA Madrid con grupo diverso de personas sobre fondo blanco, símbolo de inclusión y equidad.
Doble página de la memoria anual IFEMA Madrid con diseño rojo y título “Responsibility”, acompañada de ilustración sobre respeto al medio ambiente.
Doble página de la memoria anual IFEMA Madrid sobre formación y desarrollo, con gráfico circular y cifras de empleados formados.
Doble página de la memoria anual IFEMA Madrid dedicada a la satisfacción del cliente, con texto, gráfico y fotografía de una mujer con auriculares.
Doble página de la memoria anual IFEMA Madrid con título “Vanguardia” e imagen de mujer usando gafas de realidad virtual en entorno tecnológico.
Doble página de la memoria anual IFEMA Madrid 2024 sobre resultados e impacto socioeconómico, con gráficos y fotografía de ponente en presentación.
Cover of IFEMA Madrid’s 2024 Annual Report, featuring a geometric red and white design and the text “Ambition, Innovation, Development, Growth”.

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