Large format Westfield Good Festival
Client goals
The Westifield Good Festival event (“Fun for you, a better world for all”) has required a double challenge from our large-format specialists: creating all the materials to give the campaign maximum visibility… and doing it in a sustainable way, in line with the spirit of the brand and the action.
This event -coordinated by the MUT agency- integrates live shows from renowned influencers, workshops, masterclasses, prize roulettes and responsible purchasing spaces in what is the first B Market of a B Corp in Spain.
CeGe Solution
At CeGe, we have contributed with our large-format elements to the communication and creation of spaces in both Madrid Parquesur and Barcelona La Maquinista, with many different elements mounted at the same time on the same day: vinyl, corporeal, displays, signage …
In coherence with this “Good” concept and with the ecological values of Westfield all materials used are recycled and with ecological traceability: vinyl, cardboard and wood corporeals, textile canvases…
In these types of projects we prove our ability to develop good technical solutions for the creative proposals of the agencies.
