POS Elements for New Sensilis Launch
Client brief
Sensilis requested a project for two POS elements for the launch campaign of its new cream, a high-end product that required a prominent presence at the point of sale.
The brand sought a POS solution capable of conveying the quality of the cosmetic, generating visual impact, and offering a trial experience that would facilitate the purchase decision. The POS, as a communication tool in pharmacies, had to reinforce the brand and contribute to boosting sales.
The project
At CeGe, we developed these two complementary POS elements for pharmacies.
The glorifier, designed to enhance the glass bottle and elevate the product like an exclusive cosmetic jewel, highlights its texture and golden hue.
The display unit, for its part, offers an organized space that integrates the tester and product packs, enhancing the customer experience and encouraging purchases.
The result is an elegant, well-designed, and effective solution that maximizes the visibility of the new product and the brand at the point of sale.
