Automatic floorstand production

Client goals

Granini requested the graphic production of a product display for the launch of its new Zitro line.

For this launch, the goal is to promote the product at the point of sale, where most consumers decide to buy or try new drinks.

The exhibitor must contribute to the planned trade marketing campaign in the shops. The main objectives of this POS element are to communicate the new brand and product, and at the same time to expose it in order to encourage its purchase.

CeGe Solution

Our team of experts proposes an automatic floorstand as a solution. A communication element that is both noticeable at the point of sale and very easy to transport and set up. This makes the campaign more efficient and agile.

This automatic floorstand is transported flat and the assembly is automatic. This makes it possible for any member of the team to assemble it very quickly and easily.

The carton from which the display is produced gives it three additional advantages:

its light weight reduces transport complexity and costs.
is a recyclable material, which helps to minimise the impact on the environment.
allows the production of elements with very different shapes, according to the creativity of the marketing teams or their agencies: in this case, a very innovative curved design that is consistent with the brand’s fresh and natural positioning.