Publication of travel guides

APA is a specialized travel publisher, which covers more than 200 destinations each year, which publishes guides with high quality content for travelers, which are unique and contain inspiring images. They are recognized for their photographs, for their careful writing and for a deep understanding of history and culture. Both printed guides and electronic books are published. They are renowned for their photographs, careful writing and deep understanding of history and culture. They are specialised in the publication of travel guides as well as e-books.

Previously, the layout and editing were produced in APA manually in the graphic studio from Adobe InDesign, thanks to an internal team of four people and reinforcements from external designers. It was a process that lasted about nine days for each guide (almost half of the time was devoted to the manual application of the styles) and, in the end, once edited, they were sent to an external team that indexed the complex contents of each title. It was a process that took about nine days for each guide (almost half of the time was spent manually applying the styles) and, at the end, once they were edited, they were sent to an external team that indexed the complex contents of each title.

With the digital transformation, APA considered the edition of electronic books, but its content was not adapted to the new requirements, since there was no homogeneous base of layout and style because it was a very manual process: to pass all the files one by one Adobe InDesign to another format was a tedious and complex task.

The management considered modifying the process, with four objectives: halving production time, developing a consistent style, facilitating the reuse of contents and being able to create electronic books internally.