Technal, a leading company in aluminium systems, has a broad product portfolio. Technically complex and highly dynamic, it is constantly renewed by the company’s continuous innovation. This customer needs to communicate its products, but also to reinforce in each product the features, applications and technical details.
Therefore, the management of its catalog has been complicated and requires many resources of the company to keep it up to date. You need to solve various aspects, such as: A number of issues need to be resolved, such as:
- Need for all product information to be always up to date and available to customers and the commercial team.
- Update of the presentation system: very simple access to all the technical elements of the products and their applications.
- Reduction of costs and time dedicated to editing and updating content.
- Availability of access and segmented information according to the profile of clients and for key accounts.
- Agility of all process of content management.
An implementation of CatalogPlayeris proposed, which allows a very agile product management. Remote access from anywhere (even without Wi-Fi) and an attractive presentation of the company and products down to the last detail.
- It allows the marketing team to centrally manage the contents through the on-line management panel, managed in different languages and with specific contents for the different continents / countries where the products are offered.
- The App is used as a downloadable multimedia catalog: the multimedia and interactive presentation of the company’s highly technical products provides users with all the information they may need for the application of the products in their projects.
- It contributes to the increase of the corporate image by presenting the company in its international implementation and with success stories in various markets.
- All kinds of application utilization statistics and information queries per product are automatically obtained in each of the markets.
- Own compilation and downloadable from the App Store.