PIM for a large industrial and commercial company
Client goals
Pastorfrigor is an Italian company dedicated to the design, manufacture and sale of refrigerating chambers in expansion.
The internal design and marketing team is responsible for creating and updating all product data and offers in different countries, both in printed formats (sheets, brochures …). This process, as the company expands and grows in markets and countries, becomes more complex and requires time and resources, slowing down the commercial process. This process, as the company expands and grows in markets and countries, becomes more complex. It takes time and resources, slowing down the business process.
It is necessary to add the fact of having several factories in several countries, which makes it more and more complicated to have all the information of products updated in an agile and error-free manner, managed and shared by all the teams.
CeGe Solution
The Sales Layer PIM was chosen for the centralized management of product information.
The performance of this PIM system for a large company like PastorFrigor, allows to easily update and enrich the product content without errors, without loss of time and without repetitive tasks.
All countries are connected to a central database, and each country can translate locally and share its data. With this new system there are instant updates of all product information throughout the Pastorfrigor group and in several languages.
All this allows to dedicate less resources, with better results and with greater agility in all the commercial processes that depend on this information: product sheets, brochures, offers, websites, etc.
